Not another agency.
Agencies hand you leads and a monthly report. FrogFish builds and runs a growth system that connects AI, paid media and your first-party data, from the first click to the signed contract. Then we judge every dollar on revenue.
Most agencies stop at the lead. We follow it to the contract.
A form fill isn't revenue. Your real outcome happens offline, as a booked consult, a signed case, a funded loan or a closed sale. So that's what we track, and what we feed back into Google, Meta and Microsoft to optimize against.
A typical agency
- Optimizes to cost per lead
- Ad platforms only see the form fill
- Monthly PDF report, weeks after the fact
- Leads go cold after one automated email
- A junior account manager runs your account
FrogFish
- Optimizes to cost per booked consult, signed case or funded loan
- Your CRM outcomes flow back to the ad platforms as offline conversions
- A live pipeline dashboard and daily Slack alerts
- Lead scoring and nurture flows that work every lead
- Ex-Google operators, with AI doing the daily work
It's a loop, not a funnel.
A funnel ends at the sale. Ours doesn't stop there. What happens offline, in your phone calls, consults and contracts, flows back into how we bid, target and create. Every turn of the loop makes the next one cheaper.
- Ad platforms Google, Microsoft, Meta
- Lead comes in Click, call or form
- Your team works it Speed to lead and nurture
- Offline outcome Consult, case, loan, sale
- FrogFish AI learns Value, quality, market, hook
- Smarter targeting Bids, audiences, budgets, ads
What your offline data teaches the ad platforms
Booked consults and signed deals, with their dollar values, go back as conversions. Google and Microsoft learn to chase people who close, not people who fill out forms.
Your best customers seed lookalike audiences. Junk leads and current customers get excluded.
Spend moves to the metros where leads turn into consults, and away from the ones where they don't.
Search terms that bring leads who never book get cut, even when their cost per lead looks cheap.
What closers say on sales calls becomes the hook for next week's ads.
Slow follow-up and no-shows get flagged, because the best ad can't fix a lead nobody called.
One system, built on your data, running every day.
We build five pieces for every client. They connect to the CRM, phone system and ad accounts you already use, so there's nothing to rip out.
Every lead, tracked from click to contract.
We map your sales stages and connect your forms, calls and CRM into one funnel. Then every stage carries a cost, so you can see exactly where money leaks.
- Works with Salesforce, HubSpot, GoHighLevel and call tracking
- Spam and junk leads filtered out before they skew bidding
- Booked and closed outcomes sent back to Google, Meta and Microsoft
Problems flagged in hours, not at month-end.
Our AI watches spend, lead quality and your pipeline every day. When something breaks or an opportunity opens up, you get a plain-English alert with a fix ready to approve.
- Budget pacing, cost spikes and markets that stop converting
- Lead-to-consult drops, so you hear about sales issues too
- Nothing changes without your OK, and every change is logged
No lead left to go cold.
Most paid leads that don't buy in week one are never contacted again. We score each lead the moment it arrives, route the best ones to your team fast, and nurture the rest by text and email until they're ready.
- AI lead scoring from your own closed-won history
- Speed-to-lead routing for your highest-value leads
- Text and email sequences built in the CRM you already use
Every channel judged on the same number.
One live dashboard puts spend, pipeline and revenue side by side for Google, Microsoft, Meta and Reddit. It shows cost per booked consult or signed case by channel, campaign and market, against your target.
- Your target cost per outcome, built in
- Market-by-market view, so weak geos can't hide in averages
- Shared with your team, so there's no waiting for a report
Fresh ads every week, judged on booked revenue.
We make video and static ads quickly with AI, test them against each other, and keep the ones that bring in customers who actually sign. A cheap click from a bad lead doesn't count as a win.
- Motion-graphics and talking-head video ads, made in days
- Hooks drawn from what your best customers say
- Winners picked by cost per booked consult, not click-through rate
Concept C had the best click-through rate but the worst cost per funded loan. Concept B gets the budget.
Businesses where the sale happens after the click.
We go deep in a few industries where a lead takes calls, consults or paperwork to become revenue. Here's what the loop looks like in each one.
Forms fill up with people who never book. Insurance mismatches and no-shows hide behind a healthy-looking cost per lead.
Scheduled consults, insurance verified, show rate and treatment starts from your EHR or intake CRM.
Google and Microsoft bid on scheduled consults, not form fills. Markets that generate leads but never book get cut. Patient data stays HIPAA-safe: hashed IDs only.
Instant alerts to intake coordinators, plus reminder flows that cut no-shows.
Intake drowns in spam, wrong practice areas and out-of-state callers. Ad platforms count all of them as wins.
Signed retainers, case type and case value from Clio, Lawmatics, Filevine or your CRM, plus intake rejection reasons.
Signed cases go back to Google with case value. Rejection reasons become negative keywords. Budget follows the hours intake actually answers.
Missed-call alerts within 60 seconds and a daily scorecard by intake rep.
Setters book appointments that never sit, and economics swing wildly by utility territory. A cheap lead in the wrong zip is the most expensive lead you buy.
Sits held, signed contracts, cancellations and installs by zip code and utility, plus organic volume by metro.
Budgets set by utility territory against a blended cost-per-watt target. Cancellations are excluded from bidding signals. Creative is tested on signatures, not clicks.
Hot leads routed to the nearest closer, and alerts when a metro drifts off target.
Applications look great and funding doesn't. Underwriting declines are invisible to the ad platforms, so they keep finding more of them.
Approved, funded and declined status, funded amount and decline reasons from your LOS or Salesforce.
Value-based bidding on funded dollars. Lookalikes built from funded borrowers, with declined profiles excluded. Targeting tuned by industry and time in business.
Slack alerts for high-value applications, and nurture flows that chase missing docs.
Leads come in at 10 PM from ads and portals. Agents call back two days later, and by then the buyer is touring with someone else.
Showings booked, offers, closings and commission (GCI) from Follow Up Boss, kvCORE or your CRM.
Meta and Google bid on showings and closings. Budgets set by neighborhood. Retargeting by the listings people actually viewed.
An AI concierge that replies in seconds, qualifies, books showings on agents' calendars and updates the CRM.
Built by an operator who spent 13 years inside Google.
Founder Alex Fleshner ran Google Ads' lead-gen vertical, led media strategy at Verily (Alphabet's health company) and was an AI transformation lead at Google Cloud AI for brands like EA and Disney. FrogFish brings that playbook to businesses that spend $10K+ a month on ads, with senior people on every account.
Live in 30 days, on the tools you already use.
Audit & connect
We connect your ad accounts, CRM and call tracking, then audit where spend leaks today.
Rebuild tracking
We map your pipeline, filter out spam, and turn on offline conversions back to the ad platforms.
Alerts & nurture
Slack alerts, lead scoring and nurture flows go live, along with your dashboard.
Optimize to revenue
Bidding, budgets and creative shift to cost per outcome. Every change waits for your approval.
Stop paying for leads. Start paying for customers.
Give us 30 minutes and access to your data. We'll show you where your ad spend leaks and what it costs you to get a customer who actually signs.
Book a discovery call